零售营运的本质离不开 “人、货、场” 。围绕这 3 个核心要素展开深入探索与分析,将有助于化解零售过程中遇到的绝大多数的问题。
》》》零售分析 之 用数据提升店铺坪效
坪效是“场”的 KPI,追求持续利润增长的零售企业,为提高坪效持续探索,从新零售到前置仓,从品牌直播带货到社区团购,高坪效的商业模式不断推陈出新。
Edwin 老师在分享中,分别以线上及线下的各种 “场” 的场景切入,结合多个坪效分析指标分享了如何精细化运营管理“场”,助力提升客流量与客单价,进而实现更好的效益转化。
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
https://testcdn.dkmeco.com/856764b4fad04305b2c19680e2f6e719/snapshots/3972f2d456044052a79e042ef3f76381-00005.jpg
856764b4fad04305b2c19680e2f6e719
https://testcdn.dkmeco.com/sv/3c739c11-1847430d645/3c739c11-1847430d645.mp4