Gartner® recently released its 2025 Magic Quadrant™ for Analytics and Business Intelligence Platforms, naming Tableau a Leader for the 13th consecutive year.

Tableau continues to lead the industry thanks to its powerful product capabilities, AI innovation, and widespread user recognition.

01 Advanced Generative AI Capabilities
Tableau’s next-gen platform, Tableau Next, combines structured, unstructured, and real-time data through an open lakehouse architecture. With semantic layers and AI agents, Tableau enables seamless integration between data insights and business workflows.

Tools like Einstein Discovery, Data Guide, and Tableau Pulse automate insights, simplify data exploration, and deliver real-time alerts via Slack, Teams, and email—empowering all users to perform deep analysis effortlessly.

02 Flexible and Scalable Deployment
Tableau supports deployment across major cloud providers including Azure, AWS, Google Cloud, and Alibaba Cloud. Whether via Tableau Server or Tableau Cloud, users benefit from elastic scalability, cross-environment data access, and compliance with data governance requirements.

03 Thriving Community and Strong Support
Gartner Peer Insights highlights Tableau’s vibrant user community and expert support as major strengths. The product has seen over 140 innovations in the past year, many inspired by community feedback—ensuring enhancements truly meet user needs.

Reimagining Analytics with Tableau AI
At the 2025 Gartner BI Bake-Off, Tableau showcased how Agentic Analytics transforms decision-making by embedding AI into daily business tasks:

👉 Tableau Agent assists with conversational analytics, suggesting calculations and responding to natural language queries.
👉 Data Cloud unifies structured and unstructured data with simplified data mapping for trusted insights.
👉 Pulse Research Agent reveals the “why” behind data trends, aggregating insights from social, external, and internal data sources.
👉 Pulse’s conversational AI integrates insights into CRMs, ERPs, and daily workflows for real-time, contextual decision-making.

Whether supporting sales teams or customer service, Tableau enables everyone to move from insight to action—fast.

Looking Ahead
Thirteen years as a Leader confirms Tableau’s role in shaping the future of analytics. From passive dashboards to embedded AI-driven decision-making, Tableau is setting new standards for the AI-powered data era.

Thank you to our users for your continued trust. Together, let’s drive digital transformation with AI-powered analytics and a strong data culture.