Recently, the GTC2024 Global Traffic Conference was grandly held in Shenzhen, attracting thousands of industry elites and innovative enterprises from around the world. As one of the exhibitors, the team from UData not only showcased cutting-edge technologies in the field of data analytics on-site but also conducted multiple interactive demonstrations and presentations. These sessions provided attendees with in-depth insights into how to leverage the Fullstory Digital Experience Intelligence platform for comprehensive user behavior analysis, thereby supporting the growth of cross-border businesses.

GTC2024 Recap

Fullstory: A Comprehensive “Lens” into User Behavior on Digital Platforms

Powered by AI, the Fullstory Digital Experience Intelligence platform comprehensively records user behavior on PC websites or mobile applications. Through innovative technologies such as session replay, behavior analysis, and intelligent insights, it empowers cross-border e-commerce and global enterprises in scenarios like data integration, product analytics, mobile analytics, and actionable insights. This enables businesses to accurately identify user experience issues, enhance engagement, and improve conversion rates.

01 Session Replay

This feature recreates every user interaction on a website in video format, allowing businesses to retrace user steps, quickly identify problems, and make timely improvements to the user experience.

Additionally, when using “Session Replay,” Fullstory leverages generative AI to summarize event data, providing concise summaries of customer behavior.

02 Conversion Analysis

Businesses can track every step users take toward completing target actions (e.g., purchases, registrations), precisely pinpointing conversion bottlenecks. This helps identify and address drop-off points, ultimately boosting overall conversion rates.

Moreover, when using “Conversions,” Fullstory employs AI to evaluate all user flows or funnels across a website or product, along with factors that may impact conversion rates.

03 Heatmap Analysis

Fullstory’s heatmap feature visually displays user interactions such as clicks, scrolls, and dwell times, helping businesses identify user focus areas and pain points. By analyzing heatmaps, companies can determine which page elements attract the most attention and which areas receive the least engagement, enabling optimized page layouts and content.

04 Event Tracking

Businesses can customize tracking for any user interaction, delving deeper into the reasons behind user behavior. Through detailed user path tracking, companies can accurately capture browsing and purchasing journeys, identify obstacles in the conversion process, and implement targeted optimizations.

Fullstory: AI + Data to Maximize Customer Behavior Insights

As AI technology continues to evolve, Fullstory is constantly enhancing its platform capabilities to meet the needs of digital teams across various industries today. Through its AI-driven approach, Fullstory is redefining how businesses interact with behavioral data, improving user experiences, optimizing personalization strategies, and unlocking new methods for extracting data value to drive growth.

Seamless Data Collection and Categorization with AI

From the moment Fullstory is integrated, its automatic data capture technology ensures businesses obtain the most comprehensive dataset possible. AI eliminates the need for manual tagging and cumbersome setups required by other analytics platforms, allowing companies to start collecting all relevant information immediately—without predefining what data to track.

Additionally, Fullstory excels at grouping user interactions (e.g., clicks, swipes, form edits) and organizing them into structured, human-readable formats.

Effortless Data Customization with Data Studio

Data Studio, a recently launched feature, provides powerful tools for managing web elements, pages, and events, combining AI with data definition and personalization.

As shown below, Data Studio enables businesses to visually identify key information and use AI tools to structure and label it, enhancing high-quality semantic signals in user analysis. The AI-optimized “web element selector” ensures data accuracy, stability, and structure, making it easier to gather critical insights efficiently.

Advanced Analytics Powered by AI

AI plays a pivotal role in Fullstory’s behavioral data analysis, bringing vast datasets to life and helping businesses better understand user behavior.

For example, AI-generated session summary notes reduce the time needed to review individual user experiences and create a channel for sharing key insights across departments quickly.

As illustrated below, Fullstory’s “Metric Insights” is another AI-powered feature that delivers important observations related to key metrics.

Fullstory automatically detects noteworthy trends or anomalies in KPIs, then generates and presents these insights, enabling businesses to quickly identify and act on interesting trends or significant changes to optimize their website’s user experience.

AI-Driven Data Flow with Data Direct

While many platforms collect data, they often fail to capture the comprehensive behavioral data required for effective AI applications. Fullstory’s Data Direct feature bridges this gap by providing clean, structured behavioral data.

This data not only enhances predictive models and enriches large language models (LLMs) but also supports future AI initiatives across the enterprise. As a result, web operations teams can integrate behavioral data into their data architecture and analytics workflows using Fullstory—reducing cart abandonment, mitigating fraud risks, and delivering truly personalized experiences that drive higher conversion rates.

Driving Cross-Border Business Growth with Innovative Technology and Solutions

In an ever-changing global market, sustained innovation and refined user operations are key to long-term success. UData and Fullstory offer a complete solution for comprehensive user behavior analysis, empowering global enterprises to better understand their users, improve website conversion rates, and succeed in international markets. This enables brand marketing, product design, and technical teams to optimize strategies and win overseas markets.