From SEO to AEO: How the Semrush Enterprise AIO Platform Helps Global Brands Capture AI Traffic Entry Points

Semrush Enterprise AIO

Today, users around the world are deeply engaging with AI and increasingly treating it as their primary source of information. From product research to purchase decisions, they no longer scroll through pages of search engine results. Instead, they ask AI models directly, expecting a consolidated, ready-made answer.

However, AI-generated answers usually mention only a handful of brands. This means that if your brand isn’t among them, potential customers may not even know you exist.

For global enterprises, this shift is creating a new set of challenges:

  • SEM / SEO investment continues to rise, but traffic growth is slowing, raising concerns that AI search is diverting user attention
  • After searching for your own brand in AI, you find it’s not mentioned at all—or the information is outdated or inaccurate
  • Competitors frequently appear in AI recommendations, but it’s unclear what they’re doing right
  • You want to optimize, but AI recommendation logic is opaque, leaving you unsure where to start
  • Leadership asks about AI search performance, yet there’s no quantifiable data to present

Amid all this uncertainty, the good news is that AI visibility is neither untraceable nor impossible to optimize.

From SEO to AEO: How should brands adapt?

In the era of traditional search, brands competed for rankings on search engine results pages through SEO (Search Engine Optimization). But when users turn to AI for answers, the rules change: AI doesn’t present a list of links—it generates a single “answer.” Whoever is mentioned in that answer wins the user’s attention.

This shift has given rise to a new concept: AEO (Answer Engine Optimization), also known as GEO (Generative Engine Optimization). Its core goal is to make your brand a “cited source” in AI-generated answers.

AEO doesn’t replace SEO—they are complementary. SEO remains essential, but if your brand is absent from AI answers, you’re missing out on a rapidly growing traffic entry point.

Semrush Enterprise AIO: Built for AI visibility

As a world-leading all-in-one digital marketing and competitive intelligence platform, Semrush is used by over 10 million digital marketers worldwide. Semrush Enterprise is its solution for large organizations, built around three core components:

  • Enterprise SEO Platform: Keyword research, rank tracking, competitor analysis, backlink audits, and automated SEO workflows to help enterprises systematically manage traditional search optimization;
  • AIO (AI Optimization Platform): Track and optimize brand visibility across AI models such as ChatGPT, Perplexity, Gemini, and Google AI Mode;
  • Site Intelligence: Large-scale website crawling and technical SEO audits, supporting the analysis of millions of pages per month.

As an enterprise-grade AI optimization platform, Semrush Enterprise AIO is purpose-built to track and improve brand visibility across AI models including ChatGPT, Perplexity, Gemini, Claude, and more.

Its core value lies in helping enterprises move from “not knowing how AI talks about you” to “clearly understanding and actively optimizing it.”

Today, the Semrush Enterprise AIO platform contains a database of more than 213 million prompts, enabling granular tracking by brand, market, city, product line, and more.

NO.1 Prompt Tracking: See what users are asking

The questions users ask AI are known as prompts. Semrush has built the world’s largest prompt database, covering more than 213 million real user queries—including over 90 million from the U.S. market, more than 36 million brand-related prompts, and over 29 million ChatGPT-specific prompts.

With prompt tracking, enterprises can identify high-value questions relevant to their industry, monitor how often their brand appears in AI answers, and track visibility trends over time.

NO.2 Cross-platform visibility monitoring: Covering major AI entry points

Semrush Enterprise AIO supports cross-platform monitoring across leading AI models, including ChatGPT, Perplexity, Gemini, Claude, and Google AI Mode.

This enables enterprises to view brand mention counts and Share of Voice across models, segment data by brand, product line, and market, and track visibility changes over time.

For global enterprises managing multiple markets, this means gaining a unified view of AI visibility performance across regions, identifying regional differences, and optimizing accordingly.

NO.3 Sentiment analysis: Understand how AI “evaluates” your brand

When AI mentions your brand, is it a positive recommendation, a neutral description, or a negative assessment?

The Sentiment Analysis feature in Semrush Enterprise AIO helps enterprises identify sentiment trends in AI answers, uncover the drivers of negative sentiment, and track changes over time to measure optimization impact.

This is especially critical for brand reputation management—if AI references outdated or inaccurate information, businesses can detect it early and take corrective action.

NO.4 Source analysis: See what AI is “referencing”

AI answers aren’t generated in a vacuum—they reference content from across the web.

The Source Analysis feature in Semrush Enterprise AIO helps enterprises identify which websites and pages are being cited in AI answers, understand which sources influence brand representation, and uncover high-authority sources where competitors are present but your brand is not.

NO.5 Competitor benchmarking: Quantify the gap

Competitor Benchmarking allows enterprises to directly compare their AI visibility with competitors, quantify Share of Voice gaps, identify “opportunity prompts” where competitors appear but your brand does not, analyze competitor sentiment performance, and anticipate potential next moves.

NO.6 ChatGPT Shopping tracking for ecommerce

For cross-border ecommerce use cases, Semrush Enterprise AIO also offers ChatGPT Shopping tracking reports, helping brands understand how products appear in ChatGPT shopping recommendations, their positioning, and the key attributes influencing recommendations (such as price, reviews, and specifications).

NO.7 Content optimization: From insight to action

Semrush Enterprise AIO doesn’t just highlight problems—it provides actionable optimization guidance.

Its Content Optimization feature analyzes relevance, structure, and topical completeness, delivering targeted recommendations to help enterprises create content that AI models are more likely to cite. Built-in AI writing capabilities also enable rapid generation of drafts aligned with best practices.

Who is using Semrush Enterprise AIO?

1. Roche Diagnostics

As a global leader in digital health and diagnostics, Roche faced the challenge of AI search reshaping how patients, healthcare providers, and industry stakeholders access information. Ensuring accurate and authoritative brand representation in AI answers was critical.

Roche used Semrush Enterprise AIO’s Prompt Generation feature to create 1,500 target queries across ChatGPT, Google AI Mode, Perplexity, and Claude.

Through source analysis, the team identified authoritative regulatory sites such as the FDA as priority publishing channels. Sentiment analysis revealed strong positive representation around innovation, global reach, and automation, alongside occasional perceptions of “high cost” and “complexity.” Roche addressed this by publishing case studies and thought leadership to balance the narrative.

Within three months, Roche achieved a 67.3% Share of Voice across the 1,500 tracked prompts, with 97% positive or neutral sentiment (83% positive, 14% neutral).

Matteo Iannelli, Global SEO Manager at Roche Diagnostics International, said: “AIO adds a new AI analysis dimension to our existing SEO reporting. We’re combining AIO insights with traditional SEO tools to gain a more complete view of our digital presence and explore how to improve visibility across both search engines and large language models.”

2. Myntra (India’s leading fashion ecommerce platform)

Myntra used AIO during major promotional events such as the End of Reason Sale to benchmark competitor AI visibility and sentiment, informing pricing strategies, category focus, and marketing campaigns.

Khushboo Baderiya, Director of Performance Marketing and Marketing Technology at Myntra, said: “AIO provides extremely valuable insights when building key sales events, helping us benchmark brand visibility and sentiment across AI platforms and competitors. It gives our marketing and brand teams data-driven confidence to guide pricing, category focus, and campaign strategy.”

3. Samsara (IoT and fleet management)

Samsara’s marketing team uses AIO workflows, reports, and insights to guide content creation for large language models. They note: “These tools show our PR, communications, and content marketing teams what users are asking LLMs, helping ensure our content structure best answers those questions.”

Beyond AIO, Semrush Enterprise also serves many global leaders:

  • Samsung: Selected Semrush Enterprise as its global SEO strategic partner to unify data tracking and content strategy across products and categories.
  • Square: Achieved a 10x efficiency increase and 30% organic traffic growth across nine markets using Semrush Enterprise.
  • AutoScout24: Europe’s leading automotive marketplace increased Share of Voice by 20% after implementing Semrush Enterprise.
  • Picsart: Boosted clicks by 20% through automated internal linking with Semrush Enterprise.
  • LG Electronics: Partnered with Semrush Enterprise to stay ahead in a rapidly evolving search landscape.

DKMECO is a provider of enterprise digital innovation solutions, operating across more than 20 cities in the Asia-Pacific region and serving over 3,000 enterprise clients across 35+ industries.

As an officially authorized Semrush partner, DKMECO provides procurement, deployment, and localized support for the full Semrush Enterprise suite, including AIO, Site Intelligence, and the enterprise SEO platform.

By partnering with DKMECO, enterprises gain access to multilingual consulting, tailored solutions, and ongoing technical support—reducing the time and cost of working with overseas vendors.

If your organization is expanding into global markets, monitoring the impact of AI search on brand visibility, or looking for a systematic way to track and optimize AI platform presence, contact DKMECO to apply for a trial of Semrush Enterprise AIO and learn more.

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