As a DocuSign partner, Uread has been closely following its strategic developments in the Intelligent Agreement Management (IAM) field. As DocuSign expands from electronic signature services to an intelligent agreement management platform, it has upgraded its partner program to support partners’ growth under the new strategy and address market changes.

This upgrade not only reflects improvements in DocuSign’s product and service capabilities but also directly impacts our ability to create value for customers, expand business, and enhance professional expertise. The new program helps us clarify our growth path, gain systematic and specialized support, and leverage DocuSign’s tools and resources to explore growth opportunities in new business areas, enabling us to better serve customers and achieve sustainable development.

Two Key Upgrades to the Partner Program: Three Tracks and Product Specialization

Bronwyn Hastings, DocuSign’s VP of Partner Development and Alliances, stated that the new partner program introduces two core changes:

1. Three Tracks

The introduction of three clear business lines: Build, Sell, and Service. This initiative aims to align with partners’ customer service processes. Build refers to developing on relevant technologies; Sell refers to collaborating with DocuSign in sales efforts; and Service refers to supporting product adoption and driving value realization.

2. Product Specialization

Specialized divisions are introduced in each core product area and category. For example, in the field of Identity and Access Management (IAM), DocuSign offers IAM solutions tailored for sales scenarios, procurement scenarios, and other different use cases.

Hastings noted that the new program also brings new educational resources, value propositions, and internal non-resale licenses, helping partners acquire knowledge and expand markets more efficiently.

To ensure a smooth transition, the old partner program will be gradually phased out over the next 12 months, giving partners ample time to build the required expertise and certifications. She emphasized that this buffer period is both an opportunity to quickly get started and a gesture of respect for existing investments, laying a solid foundation for future development.

Focusing on Growth Opportunities: How Can Partners Create Value?

Hastings said the new program gives partners an opportunity to rethink how to create value and generate revenue. Partners adopting IAM products will receive relevant incentives and can choose the development path that best fits their business model—whether continuing to focus on traditional sales and services or exploring new business models that combine AI with data and insights.

She stressed that DocuSign does not decide where partners make their profits, but rather provides tools and resources that allow partners to determine how to create value for customers and achieve business goals as much as possible. As partners, we can more accurately formulate sales and service strategies while also exploring new growth opportunities.

Outside-In Design: Listening to Partners and Customers

Hastings pointed out that this upgrade adopts an “outside-in” approach: starting by engaging with customers to understand their needs, then talking to partners to understand what support and resources they want for business development. By analyzing different partner business models, DocuSign redefined the roles of “Build,” “Sell,” and “Service” to make the program more aligned with market realities.

This approach enables us to gain early insights into product roadmaps, educational resources, and market opportunities, helping us plan our business more efficiently while ensuring specialized growth under the new partner program.

Specialization and Trust: Enhancing Partner Competitiveness

Over the next 12 months, DocuSign will continue to promote partner specialization so that customers can confidently choose the right service providers. Hastings emphasized that this is not just about point solutions but about jointly building end-to-end solutions.

For us, specialization means delivering comprehensive solutions in different business scenarios, increasing customer trust and satisfaction, and building stronger market competitiveness. Through the certification system and resource support of the new program, we can continuously enhance customer experience and business value.

Growing Together to Advance the Intelligent Agreement Ecosystem

This upgrade is not a one-time adjustment but a continuous journey of iteration and value creation. As a leading DocuSign partner, Uread is committed to providing customers with exceptional e-signature services. We will fully leverage the new partner program and the latest advancements in the IAM platform to continuously explore new business opportunities while maintaining high-quality service. We work closely with DocuSign to jointly advance the intelligent agreement ecosystem and deliver tangible business outcomes for our customers.