CX Asia Week 2025 Singapore Successfully Concludes: Unveiling New Trends in AI-Driven Customer Experience

In the context of ongoing global economic turbulence and heightened market uncertainty, Customer Experience (CX) has emerged as a vital pillar for sustainable growth and competitive differentiation. As customer expectations evolve rapidly and technological waves surge, businesses must rethink how they engage with customers—seeking a balance between AI innovation and human empathy. Against this backdrop, the 13th CX Asia Week 2025 was successfully held from June 17 to 20 in Singapore, drawing strong attention and participation from over a thousand business leaders worldwide.

As the most influential customer experience summit in Asia, this year’s conference centered around the theme of “Customer-Centric Resilient Growth,” focusing on cutting-edge topics such as AI, automation, human-centric interactions, and loyalty management. During the event, CX leaders from numerous organizations gathered to share insights through keynotes, panel discussions, and case studies, exploring how to strategically leverage technology to build sustainable CX systems in uncertain times.

As a provider of global innovation solutions, YouRead was invited to participate in CX Asia Week 2025, joining industry experts to explore how customer experience can drive business breakthroughs and global growth.


AI-Driven CX Transformation: From Connection to Intelligence

On June 17, Declan Ivory, VP of Customer Support at Intercom, delivered a compelling session titled “How to Adopt AI in Customer Service: The Intersection of AI Innovation and Customer Connection”. He outlined how Intercom is reshaping its support ecosystem through AI—integrating knowledge content, channel resources, and AI agents with human assistance to create an intelligent, journey-centric support system. Declan emphasized that AI empowers enterprises to achieve both automation and personalization, dramatically improving efficiency and satisfaction while freeing up human agents for high-value interactions.

He also shared Intercom’s strategic roadmap for AI innovation, focusing on “Fin,” its advanced AI support agent. Intercom is embedding AI capabilities into real business workflows—from AI-powered inboxes to conversational design and ongoing optimization. Declan stressed that the most effective AI doesn’t replace humans but builds trust by operating within defined content boundaries to deliver consistent, meaningful experiences.

He concluded, “We’re not replacing people with AI—we’re using AI to build trust and keep connections authentic.” The talk provided attendees with a practical blueprint for implementing AI, sparking rich discussions around turning AI strategies into measurable outcomes.


From Cost Center to Growth Driver: Intercom’s Vision for AI-Powered Customer Support

Declan Ivory also presented a keynote titled “How Intercom Uses AI to Turn Customer Service from a Cost Center into a Value Driver.” He explained that in the face of economic pressure and rising customer expectations, companies must reinvent their support models—with AI as the cornerstone of this transformation. Through intelligent automation, real-time responses, and improved self-service, Intercom has successfully turned customer service into a core value-generating function that boosts Customer Lifetime Value (CLTV).

Declan emphasized that AI is not just a tool for efficiency—it’s a growth enabler that fosters deeper customer connections. He detailed how Intercom uses AI to automate routine tasks, allowing human agents to focus on complex, empathetic service scenarios. This shift not only reduces costs but also increases customer satisfaction and loyalty. The session highlighted a new value paradigm: transitioning customer service from an “expense” to an “ROI-driving investment,” inspiring CX leaders to rethink AI implementation strategies.


Clearing the AI Fog: A Real Discussion on Challenges and Value

The event concluded with a high-profile panel titled “Beyond the AI Hype: What Truly Drives CX Outcomes”. CX professionals from various industries joined the conversation, hosted by Dr. Kartina Sury, member of the Asia Regional Leadership Committee and CXPA representative. The discussion focused on how companies can convert AI into measurable customer value rather than merely riding the hype.

Panelists agreed that to make AI truly effective in CX, businesses must define clear ROI paths and craft CFO-ready business cases. They shared how AI has boosted efficiency and satisfaction in automated processes, while reaffirming that human-AI collaboration remains essential—especially in emotionally complex scenarios. A common pain point discussed was the “pilot trap,” with leaders from successful brands advocating for modular, low-friction AI integrations that ease the transition from pilot to scale.


AI as the Engine—Redefining Global CX

This summit not only brought together cutting-edge ideas and insights but also reaffirmed AI’s massive potential in enterprise service transformation. As a global innovation solution provider, YouRead remains at the forefront of fusing technology with service, partnering with Intercom to drive deep changes in support models. From real-time AI chat to omnichannel orchestration and system integration, we are helping businesses build more agile, efficient, and intelligent customer engagement systems.

Looking ahead, YouRead will continue to collaborate closely with Intercom and global partners, using AI as a catalyst and innovation as an engine, to lead enterprises into a smarter digital future.