{"id":4477,"date":"2024-01-16T23:58:07","date_gmt":"2024-01-16T23:58:07","guid":{"rendered":"https:\/\/www.dkmeco.com\/en\/?post_type=visual&#038;p=4477"},"modified":"2024-01-17T17:30:00","modified_gmt":"2024-01-17T17:30:00","slug":"viz-on-2022-%ef%bc%9atableau-public-%e8%b6%a3%e5%91%b3%e5%8f%af%e8%a7%86%e5%8c%96%e8%b5%8f%e6%9e%90%ef%bc%88%e4%b8%8a%e7%af%87%ef%bc%89-3","status":"publish","type":"visual","link":"https:\/\/www.dkmeco.com\/en\/visual\/viz-on-2022-%ef%bc%9atableau-public-%e8%b6%a3%e5%91%b3%e5%8f%af%e8%a7%86%e5%8c%96%e8%b5%8f%e6%9e%90%ef%bc%88%e4%b8%8a%e7%af%87%ef%bc%89-3\/","title":{"rendered":"Tableau \u5e94\u7528\u6a21\u677f\u5206\u4eab\uff1a\u4f01\u4e1a\u8d22\u52a1\u5206\u6790\u62a5\u544a"},"content":{"rendered":"<p>\u5927\u6570\u636e\u65f6\u4ee3\uff0c\u6570\u636e\u7cbe\u76ca\u5316\u7ba1\u7406\u662f\u4f01\u4e1a\u63d0\u5347\u6838\u5fc3\u7ade\u4e89\u529b\u7684\u5173\u952e\u6240\u5728\u3002\u5728\u4e0d\u540c\u884c\u4e1a\uff0c\u5982\u4f55\u6218\u7565\u6027\u4f7f\u7528\u6570\u636e\uff0c\u5efa\u8bbe\u6570\u636e\u5206\u6790\u5e73\u53f0\uff0c\u63d0\u9ad8\u4f01\u4e1a\u7ba1\u7406\u6c34\u5e73\u548c\u4e1a\u52a1\u80fd\u529b\uff1f<\/p><p>DCC \u6570\u521b\u5b66\u9662\u300e\u4f01\u4e1a\u6570\u636e\u8d4b\u80fd\u4e4b\u5e94\u7528\u6a21\u677f\u5206\u4eab\u300f\u7cfb\u5217\uff0c\u5c06\u4ece\u4f01\u4e1a\u771f\u5b9e\u4e1a\u52a1\u573a\u666f\u51fa\u53d1\uff0c\u4ece\u6570\u636e\u89c6\u89d2\u770b\u95ee\u9898\uff0c\u5728\u4e1a\u52a1\u4e2d\u7528\u6570\u636e\u8bf4\u8bdd\uff0c\u5e2e\u52a9\u4f01\u4e1a\u51b3\u7b56\u79d1\u5b66\u5316\uff0c\u8fdb\u4e00\u6b65\u4e3a\u4f01\u4e1a\u7684\u53d1\u5c55\u964d\u672c\u589e\u6548\u3002<\/p><hr class=\"wp-block-separator has-alpha-channel-opacity\"\/><p>\u4eca\u5929\uff0c\u5c0f\u7f16\u5411\u5927\u5bb6\u5206\u4eab Tableau \u5e94\u7528\u5206\u6790\u6a21\u677f\uff1a\u7531 Linpack \u642d\u5efa\u7684\u8d22\u52a1\u5206\u6790\u7cfb\u7edf\uff0c\u4e00\u8d77\u770b\u770b\u5982\u4f55\u901a\u8fc7\u6570\u636e\u5206\u6790\u53ef\u89c6\u5316\u6765\u5c55\u793a\u4f01\u4e1a\u7684\u8d22\u52a1\u6570\u636e\uff0c\u901a\u8fc7\u6570\u636e\u5206\u6790\u5e94\u7528\u6a21\u578b\u6765\u83b7\u53d6\u5b9e\u65f6\u6570\u636e\uff0c\u63d0\u9ad8\u62a5\u8868\u5206\u6790\u7684\u6548\u7387\u3002<\/p><p><strong>\u25b6 \u6982 \u8ff0<\/strong><\/p><p>\u8fd9\u4e2a\u8d22\u52a1\u6570\u636e\u5206\u6790\u7cfb\u7edf\u5305\u542b\u591a\u9879\u6307\u6807\uff0c\u5206\u6790\u7ef4\u5ea6\u5e7f\uff0c\u4e14\u65b9\u4fbf\u8d22\u52a1\u4eba\u5458\u53ca\u7ba1\u7406\u5c42\u7684\u8054\u52a8\u5206\u6790\uff0c\u8ba9\u6570\u636e\u900f\u660e\u5316\u3001\u53ef\u89c6\u5316\uff0c\u63d0\u5347\u516c\u53f8\u7684\u6570\u636e\u6d1e\u5bdf\u529b\uff0c\u4e3a\u8d22\u52a1\u7ba1\u7406\u63d0\u4f9b\u5f3a\u6709\u529b\u7684\u652f\u6301\u3002<\/p><p><strong>\u25b6 \u4eea \u8868 \u677f<\/strong><\/p><p>\u8fd9\u4e2a\u8d22\u52a1\u6570\u636e\u5206\u6790\u7cfb\u7edf\u4e3b\u8981\u5206\u4e3a 4 \u5927\u677f\u5757\uff0c\u603b\u5171\u5305\u542b 10 \u4e2a\u4eea\u8868\u677f\uff1aHOME\uff08\u8d22\u52a1\u62a5\u8868\u4e3b\u9875\uff09\u3001\u603b\u89c8\uff08\u8d22\u52a1\u73b0\u72b6\u5206\u6790\u3001\u5404\u516c\u53f8\u7684\u6307\u6807\u5206\u6790\uff09\u3001\u8d22\u52a1\u5206\u6790\uff08\u635f\u76ca\u8868\u3001\u635f\u76ca-\u5047\u8bbe\u5206\u6790\u3001\u635f\u76ca-\u7011\u5e03\u56fe\u3001\u635f\u76ca-\u5e74\u5ea6\u62a5\u544a\u3001\u8d44\u4ea7\u8d1f\u503a\u8868\uff09\u3001\u884c\u4e3a\u5206\u6790\uff08\u5373\u5e2d\u5206\u6790\u3001\u8d21\u732e\u5ea6\u5206\u6790\uff09\u3002<\/p><p><strong>1. HOME \u677f\u5757<\/strong><\/p><p>\u53ea\u6709 1 \u4e2a\u4eea\u8868\u677f\uff1a\u8d22\u52a1\u62a5\u8868\u4e3b\u9875\u3002\u5728\u8d22\u52a1\u62a5\u8868\u4e3b\u9875\u4e2d\uff0c\u53ef\u4ee5\u5206\u6790\u4ee5\u4e0b KPIs \uff1a<\/p><ul class=\"wp-block-list\"><li>OPEX+Deprec+Amort&#8211;\u8fd0\u8425\u6210\u672c+\u6298\u65e7+\u644a\u9500<\/li>\n\n<li>\u603b\u6536\u5165&#8211;\u6536\u5165\u603b\u989d<\/li>\n\n<li>COGS&#8211;\u8d27\u7269\u9500\u552e\u6210\u672c\uff0c\u53c8\u79f0\u201c\u9500\u552e\u6210\u672c\u201d\uff0c\u662f\u6307\u5728\u4e00\u5bb6\u516c\u53f8\u9500\u552e\u7684\u8d27\u7269\u7684\u751f\u4ea7\u8fc7\u7a0b\u4e2d\u4ea7\u751f\u7684\u76f4\u63a5\u6210\u672c\u3002\u8fd9\u4e00\u6570\u989d\u5305\u62ec\u7528\u4e8e\u521b\u9020\u5546\u54c1\u7684\u6750\u6599\u7684\u6210\u672c\u4ee5\u53ca\u7528\u4e8e\u751f\u4ea7\u8d27\u7269\u7684\u76f4\u63a5\u52b3\u52a8\u529b\u6210\u672c\uff0c\u5b83\u4e0d\u5305\u62ec\u5206\u914d\u8d39\u7528\u548c\u9500\u552e\u4eba\u5458\u8d39\u7528\u7b49\u95f4\u63a5\u8d39\u7528\u3002<\/li>\n\n<li>\u6bdb\u5229&#8211;\u51cf\u53bb\u9500\u552e\u6210\u672c\u540e\u7684\u6536\u5165\u4f59\u989d<\/li>\n\n<li>\u6bdb\u5229\u7387%&#8211;\u6bdb\u5229\u5360\u603b\u6536\u5165\u7684\u6bd4\u4f8b\uff0c\u6bdb\u5229\/\u6536\u5165(%)<\/li>\n\n<li>OPEX&#8211;\u8425\u4e1a\u8d39\u7528\uff0c\u5373\u516c\u53f8\u4e3a\u521b\u6536\u800c\u4ea7\u751f\u7684\u652f\u51fa\uff0c\u5305\u62ec\uff1a\u6807\u51c6\u548c\u7ba1\u7406\u8d39\u7528\u3001\u7814\u53d1\u8d39\u7528\u3001G&amp;A\u8d39\u7528\uff08\u4e00\u822c\u8d39\u7528\u4e0e\u884c\u653f\u7ba1\u7406\u8d39\u7528\uff09<\/li>\n\n<li>OPEX\u4e0e\u6536\u5165\u4e4b\u6bd4&#8211;\u8425\u4e1a\u8d39\u7528\u5360\u603b\u6536\u5165\u7684\u4efd\u989d\uff1aOPEX\/\u6536\u5165(%)<\/li>\n\n<li>\u644a\u9500+\u6298\u65e7&#8211;\u5c06\u4f01\u4e1a\u8d44\u4ea7\u7684\u6210\u672c\u6309\u5176\u4f7f\u7528\u5bff\u547d\u6309\u6bd4\u4f8b\u5206\u644a\u7684<\/li>\n\n<li>\u8425\u4e1a\u6536\u5165&#8211;\u4e3b\u8425\u4e1a\u52a1\u6536\u5165\u548c\u5176\u4ed6\u4e1a\u52a1\u6536\u5165<\/li>\n\n<li>\u8425\u4e1a\u6536\u5165%&#8211;\u8425\u4e1a\u6536\u5165\u5360\u603b\u6536\u5165\u7684\u6bd4\u4f8b\uff1a\u8425\u4e1a\u6536\u5165\/\u6536\u5165(%)<\/li>\n\n<li>\u5229\u606f\u548c\u7a0e\u6536&#8211;\u5229\u606f\u548c\u7a0e\u6b3e\u4e4b\u548c<\/li>\n\n<li>\u51c0\u6536\u76ca&#8211;\u8425\u4e1a\u6536\u5165-(\u5229\u606f+\u7a0e\u6536)<\/li>\n\n<li>\u51c0\u6536\u5165%&#8211;\u51c0\u6536\u5165\/\u6536\u5165(%)<\/li>\n\n<li>\u6d41\u52a8\u8d44\u4ea7&#8211;\u9884\u8ba1\u5728 12 \u4e2a\u6708\u5185\u8f6c\u6362\u4e3a\u73b0\u91d1\u7684\u8d44\u4ea7\uff1a\u73b0\u91d1\u3001\u5e94\u6536\u8d26\u6b3e\u3001\u5e93\u5b58\u3001\u9884\u4ed8\u8d39\u7528<\/li>\n\n<li>\u6d41\u52a8\u8d1f\u503a&#8211;\u5fc5\u987b\u5728\u8d44\u4ea7\u8d1f\u503a\u8868\u65e5\u671f\u540e\u4e00\u5e74\u5185\u652f\u4ed8\u7684\u8d26\u5355\uff1a\u5e94\u4ed8\u5e10\u6b3e\u3001\u5e94\u8ba1\u8d39\u7528\u3001\u5f53\u671f\u503a\u52a1\u90e8\u5206\u3001\u5e94\u4ed8\u6240\u5f97\u7a0e<\/li>\n\n<li>\u5468\u8f6c\u8d44\u91d1&#8211;\u77ed\u671f\u5185\u4f01\u4e1a\u5fc5\u987b\u5904\u7406\u7684\u8d44\u91d1\u6570\u989d\uff0c\u5373\u201c\u6d41\u52a8\u8d44\u4ea7\u201d\uff0c\u53c8\u79f0\u201c\u6d41\u52a8\u8d44\u4ea7\u51c0\u989d\u201d<\/li>\n\n<li>\u5468\u8f6c\u91d1\u6bd4\u7387&#8211;\u6d41\u52a8\u8d44\u4ea7\/\u6d41\u52a8\u8d1f\u503a(%)\uff0c\u53c8\u79f0\u4e3a\u6d41\u52a8\u6bd4\u7387<\/li>\n\n<li>\u6d41\u52a8\u6027\u6bd4\u7387&#8211;\u6d41\u52a8\u8d1f\u503a\/\u6d41\u52a8\u8d44\u4ea7(%)<\/li>\n\n<li>\u603b\u8d44\u4ea7&#8211;\u6240\u6709\u603b\u6295\u8d44\u3001\u73b0\u91d1\u53ca\u7b49\u4ef7\u7269\u3001\u5e94\u6536\u8d26\u6b3e\u548c\u5176\u4ed6\u8d44\u4ea7\u7684\u603b\u6570\u989d\uff0c\u5217\u5728\u8d44\u4ea7\u8d1f\u503a\u8868\u4e0a<\/li>\n\n<li>\u8d1f\u503a\u603b\u989d&#8211;\u6d41\u52a8\u8d1f\u503a\u548c\u957f\u671f\u503a\u52a1\u4e4b\u548c<\/li>\n\n<li>\u80a1\u672c\u603b\u989d&#8211;\u8d44\u4ea7\u603b\u989d\u51cf\u53bb\u8d1f\u503a\u603b\u989d<\/li>\n\n<li>\u503a\u52a1\u4e0e\u80a1\u672c\u6bd4\u7387&#8211;\u516c\u53f8\u76f8\u5bf9\u4e8e\u6295\u8d44\u8005\u6743\u76ca\u6709\u591a\u5c11\u503a\u52a1\uff1a\u8d1f\u503a\u603b\u989d\/\u80a1\u672c\u603b\u989d(%)<\/li>\n\n<li>\u503a\u52a1\u4e0e\u6536\u5165\u6bd4\u7387&#8211;\u8d1f\u503a\/\u6536\u5165\u603b\u989d(%)<\/li>\n\n<li>ROI%&#8211;\u51c0\u6536\u5165\/\u80a1\u672c\u603b\u989d(%)<\/li><\/ul><p>PS\uff1a\u4f60\u53ef\u4ee5\u6839\u636e\u4f60\u7684\u4e1a\u52a1\u9700\u6c42\uff0c\u6dfb\u52a0\/\u5220\u51cf\u4eea\u8868\u677f\u4e2d\u7684 KPIs\u3002<\/p><figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/dkm-website.oss-cn-shenzhen.aliyuncs.com\/upload\/0\/course\/visual\/QIYEUser\/2022.9.22-%E8%B4%A2%E5%8A%A1%E5%88%86%E6%9E%90\/1.png\" alt=\"\"\/><\/figure><p><strong>2. \u603b\u89c8<\/strong><\/p><p>\u603b\u89c8\u677f\u5757\uff0c\u5305\u62ec 2 \u4e2a\u4eea\u8868\u677f\uff1a\u8d22\u52a1\u73b0\u72b6\u5206\u6790\u3001\u5404\u516c\u53f8\u7684\u6307\u6807\u5206\u6790\u3002<\/p><p><strong>&gt;&gt; \u8d22\u52a1\u73b0\u72b6\u5206\u6790<\/strong><\/p><p>\u4e86\u89e3\u8d22\u52a1\u72b6\u51b5\uff1a\u635f\u76ca\u8868\u6536\u5165\uff08\u4fdd\u8bc1\u91d1\u3001OPEX\u3001\u8425\u4e1a\u6536\u5165)\u4e0e\u8d44\u4ea7\u8d1f\u503a\u8868(\u8d44\u4ea7\u3001\u8d1f\u503a\u3001\u5468\u8f6c\u91d1\u3001\u6d41\u52a8\u6027)\u3002\u8fd9\u4e2a\u4eea\u8868\u677f\uff0c\u7531\u4e24\u4e2a\u90e8\u5206\u7ec4\u6210\uff1a<\/p><ul class=\"wp-block-list\"><li>\u635f\u76ca\u8868&#8211;\u5c55\u793a\u4e86\u603b\u6536\u5165\u3001COGS\u3001\u6bdb\u5229\u3001\u6bdb\u5229\u7387%\u3001OPEX\u3001OPEX\u4e0e\u6536\u5165\u4e4b\u6bd4\u3001\u644a\u9500+\u6298\u6263\u3001\u8425\u4e1a\u6536\u5165\u3001\u8425\u4e1a\u6536\u5165%\u3001\u5229\u606f\u548c\u7a0e\u6536\u3001\u51c0\u6536\u76ca\u3001\u51c0\u6536\u5165%\u7b49\u6307\u6807\u6570\u636e\uff0c\u5e76\u4e14\u5728\u5e95\u90e8\uff0c\u53ef\u4ee5\u770b\u5230\u5404\u9879 KPI \u7684\u540d\u79f0\u3001\u9009\u5b9a\u671f\u95f4\u7684 KPI \u503c\u3001\u540c\u6bd4\u589e\u957f\u7387\u3001\u8fc7\u53bb 12 \u4e2a\u6708 KPI \u7684\u8d8b\u52bf\uff1b<\/li>\n\n<li>\u8d44\u4ea7\u8d1f\u503a\u8868&#8211;\u5c55\u793a\u4e86\u6d41\u52a8\u8d44\u4ea7\u3001\u6d41\u52a8\u8d1f\u503a\u3001\u5468\u8f6c\u8d44\u91d1\u3001\u5468\u8f6c\u91d1\u6bd4\u7387\u3001\u6d41\u52a8\u6027\u6bd4\u7387\u3001\u603b\u8d44\u4ea7\u3001\u8d1f\u503a\u603b\u989d\u3001\u80a1\u672c\u603b\u989d\u3001\u503a\u52a1\u4e0e\u80a1\u672c\u6bd4\u7387\u7b49\u6307\u6807\u6570\u636e\uff0c\u5e76\u4e14\u5728\u5e95\u90e8\uff0c\u53ef\u4ee5\u770b\u5230\u5404\u9879 KPI \u7684\u540d\u79f0\u3001\u9009\u5b9a\u671f\u95f4\u7684 KPI \u503c\u3001\u540c\u6bd4\u589e\u957f\u7387\u3001\u8fc7\u53bb 12 \u4e2a\u6708 KPI \u7684\u8d8b\u52bf\u3002<\/li><\/ul><figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/dkm-website.oss-cn-shenzhen.aliyuncs.com\/upload\/0\/course\/visual\/QIYEUser\/2022.9.22-%E8%B4%A2%E5%8A%A1%E5%88%86%E6%9E%90\/2.png\" alt=\"\"\/><\/figure><p><strong>&gt;&gt; \u5404\u516c\u53f8\u7684\u6307\u6807\u5206\u6790<\/strong><\/p><p>\u4e86\u89e3\u6309\u516c\u53f8\u5212\u5206\u7684\u8d22\u52a1 KPI\uff1a\u603b\u6536\u5165\u3001\u6bdb\u5229\u7387%\u3001OPEX\u3001\u5468\u8f6c\u91d1\u3001\u6d41\u52a8\u6027\u6bd4\u7387\u3001\u603b\u80a1\u672c\u3001\u503a\u52a1\u4e0e\u80a1\u672c\u6bd4\u7387\u3001ROI%\u7b49\u3002\u8fd9\u4e2a\u4eea\u8868\u677f\uff0c\u7531\u4e09\u4e2a\u90e8\u5206\u7ec4\u6210\uff1a<\/p><ul class=\"wp-block-list\"><li>\u635f\u76ca\u8868&#8211;\u603b\u6536\u5165\u3001\u6bdb\u5229\u7387%\u3001OPEX\u3001\u8425\u4e1a\u6536\u5165%<\/li>\n\n<li>\u8d44\u4ea7\u8d1f\u503a\u8868&#8211;\u5468\u8f6c\u8d44\u91d1\u3001\u6d41\u52a8\u6027\u6bd4\u7387\u3001\u80a1\u672c\u603b\u989d\u3001\u503a\u52a1\u4e0e\u80a1\u672c\u6bd4\u7387<\/li>\n\n<li>ROI&#8211;\u5229\u6da6\u7387<\/li><\/ul><figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/dkm-website.oss-cn-shenzhen.aliyuncs.com\/upload\/0\/course\/visual\/QIYEUser\/2022.9.22-%E8%B4%A2%E5%8A%A1%E5%88%86%E6%9E%90\/3.png\" alt=\"\"\/><\/figure><p><strong>3. \u8d22\u52a1\u5206\u6790<\/strong><\/p><p>\u8d22\u52a1\u5206\u6790\u677f\u5757\uff0c\u5305\u62ec 5 \u4e2a\u4eea\u8868\u677f\uff1a\u635f\u76ca\u8868\u3001\u635f\u76ca-\u5047\u8bbe\u5206\u6790\u3001\u635f\u76ca-\u7011\u5e03\u56fe\u3001\u635f\u76ca-\u5e74\u5ea6\u62a5\u544a\u3001\u8d44\u4ea7\u8d1f\u503a\u8868\u3002<\/p><p><strong>&gt;&gt; \u635f\u76ca\u8868<\/strong><\/p><p>\u901a\u8fc7\u635f\u76ca\u8868\uff0c\u53ef\u4ee5\u4e86\u89e3\u5230\u4f01\u4e1a\u7684\u635f\u76ca\u60c5\u51b5\u3002\u5728\u6b64\u4eea\u8868\u677f\uff0c\u4f60\u53ef\u4ee5\u5206\u6790\u4ee5\u4e0b KPIs\uff1a<\/p><p>\u635f\u76ca\u503c&#8211;\u5c55\u793a\u4e86\u5404\u9879\u635f\u76ca\u7684 KPI \u540d\u79f0\u3001\u9009\u5b9a\u671f\u95f4\u7684 KPI \u503c\u3001\u57fa\u671f\u503c\u3001\u540c\u6bd4\u589e\u957f\u91cf\u3001\u540c\u6bd4\u589e\u957f\u7387\u3001\u8fc7\u53bb 12 \u4e2a\u6708 KPI \u7684\u8d8b\u52bf\u3002<\/p><p>\u6ce8\uff1aKPI \u5305\u62ec\u603b\u6536\u5165\u3001COGS\u3001\u6bdb\u5229\u3001\u6bdb\u5229\u7387%\u3001OPEX\u3001OPEX\u4e0e\u6536\u5165\u4e4b\u6bd4\u3001\u644a\u9500+\u6298\u65e7\u3001\u8425\u4e1a\u6536\u5165\u3001\u8425\u4e1a\u6536\u5165%\u3001\u5229\u606f\u548c\u7a0e\u6536\u3001\u51c0\u6536\u76ca\u3001\u51c0\u6536\u5165%\u7b49\u3002<\/p><figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/dkm-website.oss-cn-shenzhen.aliyuncs.com\/upload\/0\/course\/visual\/QIYEUser\/2022.9.22-%E8%B4%A2%E5%8A%A1%E5%88%86%E6%9E%90\/4.png\" alt=\"\"\/><\/figure><p><strong>&gt;&gt; \u635f\u76ca-\u5047\u8bbe\u5206\u6790<\/strong><\/p><p>\u901a\u8fc7\u635f\u76ca-\u5047\u8bbe\u8868\uff0c\u53ef\u4ee5\u901a\u8fc7\u6a21\u62df\u66f4\u6539\u67d0\u6307\u6807\u7684\u503c\u6765\u4e86\u89e3\u5176\u53d8\u5316\u5bf9\u5176\u4ed6\u6307\u6807\u7684\u5f71\u54cd\u3002\u5728\u6b64\u4eea\u8868\u677f\uff0c\u4f60\u53ef\u4ee5\u5206\u6790\u4ee5\u4e0b KPIs\uff1a<\/p><p>\u901a\u8fc7\u66f4\u6539\u603b\u6536\u5165\u3001COGS\u3001OPEX\u3001\u644a\u9500+\u6298\u65e7\u3001\u5229\u606f\u548c\u7a0e\u6536\uff0c\u4ece\u800c\u67e5\u770b\u6bdb\u5229\u3001\u6bdb\u5229\u7387%\u3001OPEX\u4e0e\u6536\u5165\u4e4b\u6bd4\u3001\u8425\u4e1a\u6536\u5165\u3001\u8425\u4e1a\u6536\u5165%\u3001\u51c0\u6536\u76ca\u3001\u51c0\u6536\u5165%\u7684\u53d8\u5316\u3002<\/p><figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/dkm-website.oss-cn-shenzhen.aliyuncs.com\/upload\/0\/course\/visual\/QIYEUser\/2022.9.22-%E8%B4%A2%E5%8A%A1%E5%88%86%E6%9E%90\/5.png\" alt=\"\"\/><\/figure><p><strong>&gt;&gt; \u635f\u76ca-\u7011\u5e03\u56fe<\/strong><\/p><p>\u901a\u8fc7\u635f\u76ca\u8868\u7011\u5e03\u56fe\uff0c\u5c55\u793a\u8d22\u52a1\u8d8b\u52bf\uff0c\u4e86\u89e3\u968f\u7740\u65f6\u95f4\u53d8\u5316\u7684\u9a71\u52a8\u56e0\u7d20\u3002\u8fd9\u4e2a\u4eea\u8868\u677f\uff0c\u7531\u4e24\u4e2a\u90e8\u5206\u7ec4\u6210\uff1a<\/p><ul class=\"wp-block-list\"><li>\u5728\u4e0a\u534a\u90e8\u5206\uff0c\u5c55\u793a\u4e86\u603b\u6536\u5165\u3001COGS\u3001\u3001\u6bdb\u5229+\u6bdb\u5229\u7387%\u3001\u8fd0\u8425\u6210\u672c\u3001\u644a\u9500+\u6298\u65e7\u3001\u8425\u4e1a\u6536\u5165+\u8425\u4e1a\u6536\u5165%\u3001\u5229\u76ca\u548c\u7a0e\u6536\u3001\u51c0\u6536\u5165+\u51c0\u6536\u5165%\u3002<\/li>\n\n<li>\u5728\u4e0b\u534a\u90e8\u5206\uff0c\u5c55\u793a\u4e86\u5404\u6307\u6807\u5728\u8fc7\u53bb 12 \u4e2a\u6708\u7684\u53d8\u5316\u8d8b\u52bf\u3001\u73af\u6bd4\u589e\u957f\u7387\u7b49\u3002<\/li><\/ul><figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/dkm-website.oss-cn-shenzhen.aliyuncs.com\/upload\/0\/course\/visual\/QIYEUser\/2022.9.22-%E8%B4%A2%E5%8A%A1%E5%88%86%E6%9E%90\/6.png\" alt=\"\"\/><\/figure><p><strong>&gt;&gt; \u635f\u76ca-\u5e74\u5ea6\u62a5\u544a<\/strong><\/p><p>\u901a\u8fc7\u635f\u76ca\u5e74\u5ea6\u62a5\u544a\uff0c\u4e86\u89e3\u6240\u6709\u635f\u76ca\u8868\u7684\u6bcf\u4e2a\u6708\u7684\u6307\u6807\u503c\u3002\u8fd9\u4e2a\u4eea\u8868\u677f\uff0c\u7531\u4e00\u4e2a\u90e8\u5206\u7ec4\u6210\uff1a<\/p><p>\u5c55\u793a\u4e86\u603b\u6536\u5165\u3001COGS\u3001\u3001\u6bdb\u5229+\u6bdb\u5229\u7387%\u3001\u8fd0\u8425\u6210\u672c\u3001\u644a\u9500+\u6298\u65e7\u3001\u8425\u4e1a\u6536\u5165+\u8425\u4e1a\u6536\u5165%\u3001\u5229\u76ca\u548c\u7a0e\u6536\u3001\u51c0\u6536\u5165+\u51c0\u6536\u5165%\u3002<\/p><figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/dkm-website.oss-cn-shenzhen.aliyuncs.com\/upload\/0\/course\/visual\/QIYEUser\/2022.9.22-%E8%B4%A2%E5%8A%A1%E5%88%86%E6%9E%90\/7.png\" alt=\"\"\/><\/figure><p><strong>&gt;&gt; \u8d44\u4ea7\u8d1f\u503a\u8868<\/strong><\/p><p>\u901a\u8fc7\u635f\u76ca\u8868\uff0c\u53ef\u4ee5\u4e86\u89e3\u5230\u4f01\u4e1a\u7684\u635f\u76ca\u60c5\u51b5\u3002\u5728\u6b64\u4eea\u8868\u677f\uff0c\u4f60\u53ef\u4ee5\u5206\u6790\u4ee5\u4e0b KPIs\uff1a<\/p><p>\u8d44\u4ea7\u8d1f\u503a\u503c&#8211;\u5c55\u793a\u4e86\u5404\u9879\u8d44\u4ea7\u7684 KPI \u540d\u79f0\u3001\u9009\u5b9a\u671f\u95f4\u7684 KPI \u503c\u3001\u57fa\u671f\u503c\u3001\u540c\u6bd4\u589e\u957f\u91cf\u3001\u540c\u6bd4\u589e\u957f\u7387\u3001\u8fc7\u53bb 12 \u4e2a\u6708 KPI \u7684\u8d8b\u52bf\u3002<\/p><p>\u6ce8\uff1aKPI \u5305\u62ec\u6d41\u52a8\u8d44\u4ea7\u3001\u6d41\u52a8\u8d1f\u503a\u3001\u5468\u8f6c\u8d44\u91d1\u3001\u5468\u8f6c\u91d1\u6bd4\u7387\u3001\u6d41\u52a8\u6027\u6bd4\u7387\u3001\u603b\u8d44\u4ea7\u3001\u8d1f\u503a\u603b\u989d\u3001\u80a1\u672c\u603b\u989d\u3001\u503a\u52a1\u4e0e\u80a1\u672c\u6bd4\u7387\u7b49\u3002<\/p><figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/dkm-website.oss-cn-shenzhen.aliyuncs.com\/upload\/0\/course\/visual\/QIYEUser\/2022.9.22-%E8%B4%A2%E5%8A%A1%E5%88%86%E6%9E%90\/8.png\" alt=\"\"\/><\/figure><p><strong>4. \u884c\u4e3a\u5206\u6790<\/strong><\/p><p>\u884c\u4e3a\u5206\u6790\u677f\u5757\uff0c\u5305\u62ec 2 \u4e2a\u4eea\u8868\u677f\uff1a\u5373\u5e2d\u5206\u6790\u3001\u8d21\u732e\u5ea6\u5206\u6790\u3002<\/p><p><strong>&gt;&gt; \u5373\u5e2d\u5206\u6790<\/strong><\/p><p>\u901a\u8fc7\u5373\u5e2d\u5206\u6790\uff0c\u5bf9\u6570\u636e\u6267\u884c\u7b80\u5355\u7684\u5373\u5e2d\u5206\u6790\uff1a\u5206\u6790\u4efb\u610f\u7ef4\u5ea6\u7684 KPI\uff08\u8d8b\u52bf\u3001\u7ef4\u5ea6\u548c\u5e15\u7d2f\u6258\u5206\u6790\uff09\u3002PS\uff1a\u5373\u5e2d\u5206\u6790\uff08Ad Hoc\uff09\u662f\u7528\u6237\u6839\u636e\u81ea\u5df1\u7684\u9700\u6c42\u9009\u62e9\u67e5\u8be2\u6761\u4ef6\u3002<\/p><p>\u6b64\u4eea\u8868\u677f\u7531 3 \u4e2a\u4e3b\u8981\u90e8\u5206\u7ec4\u6210\uff1a<\/p><ul class=\"wp-block-list\"><li>\u8d8b\u52bf\u5206\u6790\uff1a\u5c55\u793a\u5404\u9879 KPI \u968f\u65f6\u95f4\u7684\u53d8\u5316\u8d8b\u52bf\uff0cKPI \u5305\u62ec\uff1aOPEX+Deprec+Amort\u3001\u603b\u6536\u5165\u3001COGS\u3001\u6bdb\u5229\u3001\u6bdb\u5229\u7387%\u3001OPEX\u3001OPEX\u4e0e\u6536\u5165\u4e4b\u6bd4\u3001\u644a\u9500+\u6298\u65e7\u3001\u8425\u4e1a\u6536\u5165\u3001\u8425\u4e1a\u6536\u5165%\u3001\u5229\u606f\u548c\u7a0e\u6536\u3001\u51c0\u6536\u76ca\u3001\u51c0\u6536\u5165%\u3001\u6d41\u52a8\u8d44\u4ea7\u3001\u6d41\u52a8\u8d1f\u503a\u3001\u5468\u8f6c\u8d44\u91d1\u3001\u5468\u8f6c\u91d1\u6bd4\u7387\u3001\u6d41\u52a8\u6027\u6bd4\u7387\u3001\u603b\u8d44\u4ea7\u3001\u8d1f\u503a\u603b\u989d\u3001\u80a1\u672c\u603b\u989d\u3001\u503a\u52a1\u4e0e\u80a1\u672c\u6bd4\u7387\u3001\u503a\u52a1\u4e0e\u6536\u5165\u6bd4\u7387\u3001ROI%\u7b49\uff1b<\/li>\n\n<li>\u7ef4\u5ea6\u5206\u6790\uff1a\u9009\u62e9\u6708\u4efd\u3001\u67d0\u516c\u53f8\u7b49\u7ef4\u5ea6\u8fdb\u884c\u5206\u6790\uff1b<\/li>\n\n<li>\u5e15\u7d2f\u6258\u5206\u6790\uff1a\u957f\u65b9\u5f62\u4ee5\u663e\u793a\u6307\u6807\u503c\uff0c\u4e00\u6761\u66f2\u7ebf\u4f5c\u4e3a\u7d2f\u8ba1\u503c\u5448\u73b0\u3002\u6a2a\u5750\u6807\u8868\u793a\u7ef4\u5ea6\uff0c\u6309\u6307\u6807\u503c\u5927\u5c0f\u4ece\u5de6\u5411\u53f3\u6392\u5217\uff0c\u66f2\u7ebf\u8868\u793a\u6307\u6807\u503c\u7684\u7d2f\u8ba1\u767e\u5206\u6570\u3002<\/li><\/ul><figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/dkm-website.oss-cn-shenzhen.aliyuncs.com\/upload\/0\/course\/visual\/QIYEUser\/2022.9.22-%E8%B4%A2%E5%8A%A1%E5%88%86%E6%9E%90\/9.png\" alt=\"\"\/><\/figure><p><strong>&gt;&gt; \u8d21\u732e\u5ea6\u5206\u6790<\/strong><\/p><p>\u901a\u8fc7\u8d21\u732e\u5ea6\u5206\u6790\u4eea\u8868\u677f\uff0c\u53ef\u4ee5\u4e86\u89e3\u5230\u5404\u9879\u8d22\u52a1\u6570\u636e\u7684\u65f6\u95f4\u53d8\u5316\u8d8b\u52bf\u4ee5\u53ca\u5176\u8d21\u732e\u5ea6\u3002\u5728\u6b64\u4eea\u8868\u677f\uff0c\u4f60\u53ef\u4ee5\u5206\u6790\u4ee5\u4e0b KPIs\uff1a<\/p><p>\u4ee5\u67f1\u72b6\u56fe\u4e0e\u6298\u7ebf\u56fe\u53cc\u7ec4\u5408\u5c55\u793a\uff0cOPEX+Deprec+Amort\u3001\u603b\u6536\u5165\u3001COGS\u3001\u6bdb\u5229\u3001\u6bdb\u5229\u7387%\u3001OPEX\u3001OPEX\u4e0e\u6536\u5165\u4e4b\u6bd4\u3001\u644a\u9500+\u6298\u65e7\u3001\u8425\u4e1a\u6536\u5165\u3001\u8425\u4e1a\u6536\u5165%\u3001\u5229\u606f\u548c\u7a0e\u6536\u3001\u51c0\u6536\u76ca\u3001\u51c0\u6536\u5165%\u3001\u6d41\u52a8\u8d44\u4ea7\u3001\u6d41\u52a8\u8d1f\u503a\u3001\u5468\u8f6c\u8d44\u91d1\u3001\u5468\u8f6c\u91d1\u6bd4\u7387\u3001\u6d41\u52a8\u6027\u6bd4\u7387\u3001\u603b\u8d44\u4ea7\u3001\u8d1f\u503a\u603b\u989d\u3001\u80a1\u672c\u603b\u989d\u3001\u503a\u52a1\u4e0e\u80a1\u672c\u6bd4\u7387\u3001\u503a\u52a1\u4e0e\u6536\u5165\u6bd4\u7387\u3001ROI%\u7b49\uff1b<\/p><p>\u4ee5\u5ea6\u91cf\u4e0e\u65b9\u5dee\u7ec4\u5408\u6765\u5c55\u793a\uff0c\u5404\u5206\u516c\u53f8\/\u5b50\u516c\u53f8\u7684\u5f53\u524d\u65f6\u95f4\u4e0e\u8fc7\u5f80\u67d0\u4e00\u671f\u95f4\u7684\u6307\u6807\u503c\u3001\u65b9\u5dee\u3001\u65b9\u5dee\u767e\u5206\u6bd4\u3002<\/p><p>\u6ce8\uff1a\u65b9\u5dee\u662f\u5404\u4e2a\u6570\u636e\u4e0e\u5e73\u5747\u6570\u4e4b\u5dee\u7684\u5e73\u65b9\u7684\u5e73\u5747\u6570\uff0c\u662f\u8861\u91cf\u5404\u4e2a\u6570\u636e\u70b9\u548c\u5176\u5747\u503c\u4e4b\u95f4\u7684\u79bb\u6563\u7a0b\u5ea6\u3002\u65b9\u5dee\u767e\u5206\u6bd4\u662f\u6307\u8d21\u732e\u7387\uff0c\u7528\u4e8e\u5206\u6790\u6307\u6807\u503c\u589e\u957f\u4e2d\u5404\u56e0\u7d20\u4f5c\u7528\u5927\u5c0f\u7684\u7a0b\u5ea6\u3002<\/p><figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/dkm-website.oss-cn-shenzhen.aliyuncs.com\/upload\/0\/course\/visual\/QIYEUser\/2022.9.22-%E8%B4%A2%E5%8A%A1%E5%88%86%E6%9E%90\/10.png\" alt=\"\"\/><\/figure><p><strong>\u25b6 \u7ed3 \u8bed<\/strong><\/p><p>\u501f\u52a9 Tableau \u7684\u654f\u6377\u6027\u3001\u6613\u7528\u6027\u53ca\u6570\u636e\u5206\u6790\u53ef\u89c6\u5316\u7b49\u4f18\u52bf\uff0c\u80fd\u591f\u5b9e\u73b0\u4ee5\u66f4\u76f4\u63a5\u3001\u66f4\u9ad8\u6548\u3001\u66f4\u6613\u61c2\u7684\u65b9\u5f0f\u6765\u5c55\u793a\u6570\u636e\uff0c\u4e3a\u63a8\u52a8\u4f01\u4e1a\u6570\u636e\u6587\u5316\u5efa\u8bbe\u63d0\u4f9b\u5f3a\u6709\u529b\u652f\u6301\uff0c\u4e3a\u4f01\u4e1a\u9ad8\u901f\u589e\u957f\u8d4b\u4e88\u65b0\u7684\u52a8\u80fd\uff01<\/p><p>\u5982\u679c\u4f60\u60f3\u8fdb\u4e00\u6b65\u4e86\u89e3\u4ee5\u4e0a\u53ef\u89c6\u5316\u4f5c\u54c1\uff0c\u6216\u5bf9\u4f01\u4e1a\u6570\u636e\u8d4b\u80fd\u9879\u76ee\u6709\u5174\u8da3\uff0c\u6b22\u8fce\u5fae\u4fe1\u8054\u7cfb\u5c0f C\uff08dccxiaoc\uff09 \u54e6~<\/p>","protected":false},"excerpt":{"rendered":"<p>\u5927\u6570\u636e\u65f6\u4ee3\uff0c\u6570\u636e\u7cbe\u76ca\u5316\u7ba1\u7406\u662f\u4f01\u4e1a\u63d0\u5347\u6838\u5fc3\u7ade\u4e89\u529b\u7684\u5173\u952e\u6240\u5728\u3002\u5728\u4e0d\u540c\u884c\u4e1a\uff0c\u5982\u4f55\u6218\u7565\u6027\u4f7f\u7528\u6570\u636e\uff0c\u5efa\u8bbe\u6570\u636e\u5206\u6790\u5e73\u53f0\uff0c\u63d0\u9ad8\u4f01\u4e1a\u7ba1\u7406\u6c34\u5e73\u548c\u4e1a\u52a1\u80fd\u529b\uff1f DCC \u6570\u521b\u5b66\u9662\u300e\u4f01\u4e1a\u6570\u636e\u8d4b\u80fd\u4e4b\u5e94\u7528\u6a21\u677f\u5206\u4eab\u300f\u7cfb\u5217\uff0c\u5c06\u4ece\u4f01\u4e1a\u771f\u5b9e\u4e1a\u52a1\u573a\u666f\u51fa\u53d1\uff0c\u4ece\u6570\u636e\u89c6\u89d2\u770b\u95ee\u9898\uff0c\u5728\u4e1a\u52a1\u4e2d\u7528\u6570\u636e\u8bf4\u8bdd\uff0c\u5e2e\u52a9\u4f01\u4e1a\u51b3\u7b56\u79d1\u5b66\u5316\uff0c\u8fdb\u4e00\u6b65\u4e3a\u4f01\u4e1a\u7684\u53d1\u5c55\u964d\u672c\u589e\u6548\u3002 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