

{"id":11866,"date":"2025-12-19T10:00:23","date_gmt":"2025-12-19T02:00:23","guid":{"rendered":"https:\/\/www.dkmeco.com\/en\/?p=11866"},"modified":"2025-12-19T10:13:35","modified_gmt":"2025-12-19T02:13:35","slug":"australia-%c2%b7-intercom-customer-story-swyftx-serves-800000-traders-with-fin-achieving-a-91-ai-agent-response-rate","status":"publish","type":"post","link":"https:\/\/www.dkmeco.com\/en\/australia-%c2%b7-intercom-customer-story-swyftx-serves-800000-traders-with-fin-achieving-a-91-ai-agent-response-rate\/","title":{"rendered":"Australia \u00b7 Intercom Customer Story | Swyftx serves 800,000 traders with Fin, achieving a 91% AI agent response rate."},"content":{"rendered":"<p>As one of Australia\u2019s leading cryptocurrency exchanges, Swyftx is headquartered in Brisbane, Queensland, and provides hundreds of thousands of users with the ability to buy, sell, and trade more than 400 crypto assets. Since its founding in 2019, Swyftx has remained committed to its mission of \u201cmaking crypto finance safer and more accessible,\u201d placing customer experience, security, and long-term value at the core of its growth strategy.<\/p>\n<p>As the company expanded rapidly and its user base continued to grow, Swyftx realized that relying solely on traditional support models was no longer sufficient to meet rising service expectations. The team began asking a critical question: how could they further improve support efficiency through technological innovation\u2014while maintaining security and trust\u2014and deliver faster, smarter service experiences to more users?<\/p>\n<p>With this goal in mind, Swyftx turned its attention to <a href=\"https:\/\/www.dkmeco.com\/en\/intercom\/\"><strong>Intercom<\/strong><\/a>\u2019s Fin AI Agent.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Support challenges: managing rapid user growth and increasing complexity<\/strong><\/p>\n<p>As the user base continued to expand, Swyftx\u2019s support team faced unprecedented challenges. Inquiries from hundreds of thousands of users kept rising, and issues became increasingly complex\u2014often related to account security, trade execution, and the unique characteristics of crypto assets. Traditional support systems struggled to keep up with the volume, depth, and diversity of these requests.<\/p>\n<p>At the same time, legacy rule-based chatbots proved limited when handling ambiguous or multi-step questions. They lacked contextual understanding and were unable to deliver truly valuable solutions. This not only extended response times but also impacted user trust and overall experience.<\/p>\n<p>To maintain service quality in the fast-moving crypto market, Swyftx needed a more flexible, scalable, and continuously learning solution\u2014one that could free the team from repetitive tasks and allow them to focus on higher-complexity customer issues. It was in this context that artificial intelligence emerged as a critical breakthrough in advancing their support capabilities.<\/p>\n<p><strong>Deploying intelligent support: partnering with Fin to deliver fast, secure, and trusted experiences<\/strong><\/p>\n<p>When Swyftx decided to implement Fin with Intercom, the goal was clear: deliver fast, accurate, and conversational customer support at scale.<\/p>\n<p>Security was also a central consideration in the decision. Intercom\u2019s AI engine is designed to meet strict data privacy regulations, with every interaction verified to ensure sensitive information remains protected. Swyftx felt confident in Fin\u2019s built-in security mechanisms, which laid the foundation for supporting users in high-volume scenarios.<\/p>\n<p>Reflecting on the decision, Paige Sawatzky, Head of Content &amp; Automation at Swyftx, said: \u201cFin was our first time using AI in a customer-facing environment, and we were excited to partner with Intercom to achieve this with a market-leading AI support platform.\u201d<\/p>\n<p>Fin\u2019s advanced capabilities helped the team significantly improve efficiency and quality in day-to-day operations:<\/p>\n<ul class=\" list-paddingleft-2\">\n<li><strong>Clarifying ambiguous queries:<\/strong> Asking targeted follow-up questions to accurately understand unclear customer requests.<\/li>\n<li><strong>Generating context-aware responses:<\/strong> Ensuring every reply aligns with the customer\u2019s specific needs.<\/li>\n<li><strong>Ensuring compliance and security:<\/strong> Strictly validating each interaction to protect sensitive data.<\/li>\n<\/ul>\n<p>\u201cMost traditional chatbots are constrained by rules that customers don\u2019t understand, which is why they\u2019re often poorly rated. Fin, on the other hand, has no hidden rules or limitations.\u201d \u2014 Paige Sawatzky, Head of Content &amp; Automation, Swyftx<\/p>\n<p>Customers quickly noticed the difference, with trust and satisfaction in Fin rising significantly. Fin not only strengthened confidence in the Swyftx brand, but also reshaped how users interacted with AI agents.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/dkm-website.oss-cn-shenzhen.aliyuncs.com\/upload\/0\/dataBlog\/blog\/Intercom\/20251120\/1.png\" width=\"600\" height=\"503\" \/><\/p>\n<p><strong>Knowledge-driven intelligence: building high-quality content to train Fin AI<\/strong><\/p>\n<p>Implementing Fin was not a one-click process\u2014it required careful planning and ongoing investment. The Swyftx team took a series of deliberate steps to ensure the AI could support users efficiently and accurately:<\/p>\n<ul class=\" list-paddingleft-2\">\n<li><strong>Optimizing existing content:<\/strong> Simplifying language and structuring articles to make the knowledge base more AI-friendly and easier to understand and retrieve.<\/li>\n<li><strong>Training Fin from multiple sources:<\/strong> Combining help center articles, custom answers, and snippet data to provide the AI with a broad range of information.<\/li>\n<li><strong>Continuous feedback loops:<\/strong> Regularly reviewing Fin\u2019s conversations, identifying gaps, and making ongoing improvements so the AI becomes smarter over time.<\/li>\n<\/ul>\n<p>As Paige Sawatzky explained: \u201cFin\u2019s performance is directly tied to the quality of the information you give it\u2014that\u2019s where we focused our efforts. We made sure our support articles were concise, easy to scan, and that key terms and acronyms were clearly explained, using numbered steps and bullet points to help the AI better understand the content.\u201d<\/p>\n<p>Through these initiatives, Swyftx built an intelligent support system capable of continuous learning and optimization\u2014allowing Fin to deliver fast, accurate assistance while steadily improving its own performance.<\/p>\n<p><strong>Rapid results: Fin AI Agent boosts efficiency and customer satisfaction<\/strong><\/p>\n<p>Once the knowledge base optimization and training were complete, Fin quickly demonstrated tangible results, delivering clear improvements for the Swyftx support team.<\/p>\n<ul class=\" list-paddingleft-2\">\n<li><strong>Significant increase in resolution rates:<\/strong> Fin AI Agent achieved a 49% automated resolution rate\u2014an improvement of 48.5% compared to previous solutions\u2014handling more complex queries independently.<\/li>\n<li><strong>High response coverage:<\/strong> Fin reached a 91% response rate, proving its reliability and consistency in addressing a wide range of customer questions.<\/li>\n<li><strong>Meaningful time savings:<\/strong> In just 10 weeks, Fin resolved thousands of customer conversations, saving the team over 40 hours per week and enabling agents to focus on higher-value, complex tasks.<\/li>\n<\/ul>\n<p>These outcomes not only improved operational efficiency but also delivered a smoother, more satisfying customer experience\u2014clearly demonstrating the value of AI in large-scale support environments. <img decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/dkm-website.oss-cn-shenzhen.aliyuncs.com\/upload\/0\/dataBlog\/blog\/Intercom\/20251120\/2.png\" width=\"812\" height=\"349\" \/><\/p>\n<p><strong>Scaling intelligent service: Fin helps Swyftx build an efficient, omnichannel customer experience<\/strong><\/p>\n<p>While Swyftx has already achieved strong results, the team continues to push forward. They are further personalizing Fin\u2019s brand tone and plan to extend its capabilities across additional channels, including email, SMS, and social media.<\/p>\n<p>As the user base continues to grow, Fin will remain central to delivering seamless, efficient, and secure service experiences. For Swyftx customers, this means faster resolutions, greater confidence, and the assurance that every interaction can be trusted.<\/p>\n<p>By continuously expanding the impact of AI, Swyftx is evolving intelligent support from a single channel into a truly omnichannel experience\u2014bringing its long-term vision of technology-driven customer excellence to life.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As one of Australia\u2019s leading cryptocurrency exchanges, Swyftx is headquartered in Brisbane, Queensland, and provides hundreds of thousands of users<\/p>\n","protected":false},"author":92,"featured_media":11867,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[184],"tags":[283],"class_list":["post-11866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-intercom","tag-intercom-customer-story"],"acf":[],"aioseo_notices":[],"rttpg_featured_image_url":{"full":["https:\/\/www.dkmeco.com\/en\/wp-content\/uploads\/2025\/12\/0.png",1044,622,false],"landscape":["https:\/\/www.dkmeco.com\/en\/wp-content\/uploads\/2025\/12\/0.png",1044,622,false],"portraits":["https:\/\/www.dkmeco.com\/en\/wp-content\/uploads\/2025\/12\/0.png",1044,622,false],"thumbnail":["https:\/\/www.dkmeco.com\/en\/wp-content\/uploads\/2025\/12\/0-150x150.png",150,150,true],"medium":["https:\/\/www.dkmeco.com\/en\/wp-content\/uploads\/2025\/12\/0-300x179.png",300,179,true],"large":["https:\/\/www.dkmeco.com\/en\/wp-content\/uploads\/2025\/12\/0-1024x610.png",1024,610,true],"1536x1536":["https:\/\/www.dkmeco.com\/en\/wp-content\/uploads\/2025\/12\/0.png",1044,622,false],"2048x2048":["https:\/\/www.dkmeco.com\/en\/wp-content\/uploads\/2025\/12\/0.png",1044,622,false],"woodmart_shop_catalog_x2":["https:\/\/www.dkmeco.com\/en\/wp-content\/uploads\/2025\/12\/0-600x600.png",600,600,true],"woocommerce_thumbnail":["https:\/\/www.dkmeco.com\/en\/wp-content\/uploads\/2025\/12\/0-300x300.png",300,300,true],"woocommerce_single":["https:\/\/www.dkmeco.com\/en\/wp-content\/uploads\/2025\/12\/0-600x357.png",600,357,true],"woocommerce_gallery_thumbnail":["https:\/\/www.dkmeco.com\/en\/wp-content\/uploads\/2025\/12\/0-150x89.png",150,89,true],"rt_custom":["https:\/\/www.dkmeco.com\/en\/wp-content\/uploads\/2025\/12\/0.png",1044,622,false]},"rttpg_author":{"display_name":"dkm-admin","author_link":"https:\/\/www.dkmeco.com\/en\/author\/dkm-admin\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/www.dkmeco.com\/en\/category\/intercom\/\" rel=\"category tag\">Intercom<\/a>","rttpg_excerpt":"As one of Australia\u2019s leading cryptocurrency exchanges, Swyftx is headquartered in Brisbane, Queensland, and provides hundreds of thousands of users","_links":{"self":[{"href":"https:\/\/www.dkmeco.com\/en\/wp-json\/wp\/v2\/posts\/11866","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dkmeco.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dkmeco.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dkmeco.com\/en\/wp-json\/wp\/v2\/users\/92"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dkmeco.com\/en\/wp-json\/wp\/v2\/comments?post=11866"}],"version-history":[{"count":3,"href":"https:\/\/www.dkmeco.com\/en\/wp-json\/wp\/v2\/posts\/11866\/revisions"}],"predecessor-version":[{"id":11870,"href":"https:\/\/www.dkmeco.com\/en\/wp-json\/wp\/v2\/posts\/11866\/revisions\/11870"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dkmeco.com\/en\/wp-json\/wp\/v2\/media\/11867"}],"wp:attachment":[{"href":"https:\/\/www.dkmeco.com\/en\/wp-json\/wp\/v2\/media?parent=11866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dkmeco.com\/en\/wp-json\/wp\/v2\/categories?post=11866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dkmeco.com\/en\/wp-json\/wp\/v2\/tags?post=11866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}